A Study Of The Establishment Of Evaluation Criteria System For Official State Tourism Website Based On Analytic Hierarchy Process

With the development of science and technology network has becomeincreasingly profound impact on our lives, network applications are increasinglybeing used. Network marketing as a new marketing approach in the tourism industry,a wide range of applications, especially in the tourism destination marketing.Implementation of the travel destination information construction engineering focusof the project-"Golden Travel Project" in China since the start of2002, in itspromotion, set off a nationwide building boom of the tourism destination marketingsystem. Destination marketing system DMS (Destination Marketing System), is astrong advocate of the World Tourism Organization, tourist information applicationsystem. It is an open system framework, travel information services through theInternet, online travel marketing, e-commerce, travel industry management in one,and in close support of cross-media promotional marketing perfect, efficient,low-input integrated complete applications systems. Destination Marketing decencybody and the core is tourism official website. Today, the country Each province has itsown tourism official website, most of the prefecture-level city to build a tourismofficial website. However, the quality of the tourist destination network marketingwebsite is variable. How reasonable scientific evaluation tourist destination networkmarketing website has become an urgent problem.To solve this problem, the author used the analytic hierarchy process to build atourism official website evaluation index system, and data investigation, ExpertChoice software analysis and processing data, and ultimately to determine the weightof the indicators. Get the job done, I apply this evaluation index system, design ofexperiments, Jilin Province, nine prefecture-level city tourism official website scorebased on ratings from these tourism official website improvements put forward theirown proposals.The main results of this study are:Build a tourism official website evaluation, including four criteria: quality of theinformation, e-government, site quality, transaction capabilities. Twelve specificindicators: the diversification of the full extent of information update speed,information presentation, government affairs, online work, online complaints andlayout effects, web pages open speed, site security, and whether to providemultilingual services, online transaction security.Expert Choice software processing and analysis of data (obtained byquestionnaire), and ultimately determine the indicators specific weight.The application of this article to build a tourism official website evaluation indexsystem of Jilin Province, nine prefecture-level city tourism official website rated. Theend result is, in Jilin Province, nine prefecture-level city tourism official website,Changchun Tourism official website and Baishan City Tourism official website of thehighest scores.