| Financial strategy is the enterprise to adapt to the environment and use ofresources, in obedience and service in the enterprise overall strategy on the premise ofenterprise’s financing, corporate financing and investment activities of global andlong-term planning. The goal is the reasonable use and allocation of resources, realizethe sustainable development and the maximization of enterprise value. In recent years,academic absorb the modern strategic management ideas, and develop a set of"financial strategy matrix" model, which to the enterprise value creativity andsustainable growth two big dimensions as evaluation system to comprehensiveevaluation the financial situation of enterprises, breaking through the traditional staticthat focus only on enterprise financial index evaluation system, provide effective basisto the enterprises to carry out the overall and long-term financial strategy. Thedissertation is mainly study the financial data of JILIN POWER SHARE co., ltdfrom2007-2011by utilizing the evaluation model aforesaid and combined withtheoretical knowledge of image analysis, according to the enterprise surroundings andlife cycle for the enterprise. Hope this article’s analysis could provide some referencefor the financial strategy of Jilin Power Share and the whole electric power industry. |
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