Research On The Financial Strategy Of Y Coal Enterprise

In the background of global and domestic environment,the coal market coal demand reduction,coal and coal prices continued to decline,the decline in corporate profits,so how to adapt to the current plight of policy changes,obtain new vitality of development has become a pressing matter of the moment of coal enterprises.Under the general background of domestic and global development situation,the market demand for coal has decreased and continuous declination has been presented in coal prices,which result in the falling rate of profit tendency in most coal enterprises.In this case,it is the highest priority for them that taking pertinent strategies in order to comply with the revolution of current policies as well as tackle this issue to break new ground.Financial strategy,emerges as the crucial component of enterprise strategy,is closely associated with the operation and development of an enterprise,which could be seen as the reason why finance strategy theory is studied in-depth constantly and summarized by foreign scholars.The American scholars Gabriel Hawawini and Claude Vieri first put forward the matrix model of financial strategy that combining two major financial theories of Economic Value Added and Sustainable Development.This essay took the coal enterprises as the object of this study and carried out applied research about matrix model of financial strategy by relating the literal theories and practical case studies,whose purpose is to find the effectiveness of the matrix model of financial strategy for the financial management of companies and it is expected that matrix model of financial strategy could be considered as one effective and contributable mean to detect and develop financial strategy.In accordance with the relevant financial indicators of company Y from year 2011 to 2015,financial strategy matrix has been structured,meanwhile,the current situation of company Y's financial strategy has been analyzed as well.This essay will make suggestions about corporate financial strategy from the aspects of investment,financing and dividend distribution by applying financial strategy matrix.Specifically,creating objectives based on the merit and making specific measures for the financial strategy of company Y to cater to the current background and solve the problems of fund surplus and deficiency existed in the process of corporate development would be the key component of this essay.From the perspective of financial management,this essay will research the financial strategies of specific company and apply financial strategy matrix for the evaluation and optimization of corporate financial strategies,which is an exploration of the integration theories with practices and could offer referential significance for managers to institute financial strategy.