Research Ongary Hamel’s Business Model Of SD Mingdao Cultural Investment Company

Chinese art industry is a important position in Chinese national economy. Thedevelopment of real estate has linkage and ripple effect on the else national economy.In recent years, Chinese art industry has experienced a rapid development stage. Sothe real estate industry becomes the main targets of the national macro-control. Howto respond to macro-control and market changes? What kind of business model is thebest in order to keep competitive advantage and sustainable development?In this paper, the theory is the business model framework of Gary Hamel. Thepaper is based on the information of Mingdao cultural investment company, which isa famous real estate enterprise in China. Penman use a number of methods,whichinclude the quantitative research, qualitative research, statistical analysis, fieldsurveys, expert interviews and inductive analysis in this paper.This study analyzes the business model of Mingdao cultural investment company,namely customer interface(including the response to treatment and support systemsanalysis, information and insight analysis, contact dynamic analysis, pricing structure),core strategy(including business objectives, product and market scope, the basis ofdifferentiation), strategic resources(including the core competencies, strategic assets,core processes) and value network(including suppliers, partners, joint). And itresearches the systemic(including the interests of customers, allocation of resources,the company boundaries) and profitability (including efficiency, uniqueness,consistency, profit helping push factors) about the four dimensions of business model,and analyze the success and shortcomings of Mingdao cultural investment company’sbusiness model.Based on the analysis, it is considered that the four dimensions of Mingdaocultural investment company business model are interrelated and support each other.The company business model is with high efficiency and highly unique, and cancomplement each other. The same time, the company business model can achieve thecompany’s effect of increasing returns, is obvious strategic economic, and is withstrong strategic flexibility. But it can not completely exclude the competitors.Through this study, it is useful for the same scale of cultural investmentcompanies, especially for cultural investment company in Shandong Province Regional. Mingdao cultural investment company’s business model has a higherreference for those companies.