The Study On Sun Song Technology Co. Ltd Strategy

The car industry is the backbone industry in our country. Along with the auto industry prosperity, associated with the downstream industries such as car hose production enterprise is also booming, progresses day by day. The fast development of enterprises to expand employment, increasing the income, accumulation fund,. Accumulation of capital and the prosperity,improve the level of urbanization,development of related industries and have played an important role in the development of the local economy,As process of global economic integration accelerate, China’s automobile rubber production enterprise will be facing both domestic and overseas market more opportunities and challenges. Therefore, China’s auto hose production enterprise must exert its advantages foster strengths and circumvent weaknesses and continuous innovation, to ensure that in the next play a fierce competition.Sun Song Competition is one of east China area biggest automobile rubber production enterprise and Qing Dao high-tech enterprises, the main production of automobile use hose, air conditioning tube, brake hose assemblies, high and low voltage power steering tube assembly. Products in domestic and overseas markets have high market share."SUNSONG" trademark in the European Union, the North American countries registered. Is the domestic famous brand, obtain patents six. Economic development in for three had some problem. This paper analyzes the internal and external environment three auspicious companies, help the company worked out a competition strategy, for three auspicious and long-term developments has the important practical significance, the other car hose production enterprise competition strategy analysis and make also to have the certain reference value.In the article take the qualitative and quantitative principle, according to the survey research, puts forward, analysis and solving the problem, first against Sun Song Company strategic management process of the problems in the study. Then the comprehensive use of PEST, SWOT analysis method for Sun Song company respectively internal and external environment of the environment comprehensive analysis to find opportunities and threats, advantage and disadvantage, and work out the enterprise competition strategy, for three auspicious company in the fierce competition in gain competitive advantage has certain theoretical significance.