Research On The Development Strategy Of Meetall Supermarket

With the steady growth of economy in our province，retail industrypolicy support and the development of economic globalization. more and moreforeign retail enterprises and large domestic retail enterprises have settled inShanxi province native faces competition from a number of domestic andforeign supermarket retail business pressure, WAL-MART, Carrefour， BeijingHualian Supermarket and SMS and so on occupy a larger market share,increasing much competition among retail. Under the severe competitionenvironment, the province local supermarket to promptly make strategicadjustments, and actively participate in the competition, seize the opportunity tomeet the challenges, the formation of their own advantage.. Meetall Group afterten years of development, the province has become a leader in the localsupermarket, the paper Meetall supermarket, for example on the province todeal with the current competition in the local supermarket developmentstrategies were studied. Province local supermarket in the fierce competition totake advantage of access to development is the focus of this study.This paper analysis the system to Meetall supermarkets are facingopportunities and threats, internal advantages and disadvantages: Meetallsupermarket existence of circulation industry rapid development, economicpolicy to support the market opportunity in the development process; there arenetwork electric shocks and the threat of competitors; with the logisticsdistribution system consummation and the localization, preconceptions,geographic location advantage at the same time,there are also enterprises, poorexecution, lower bargaining power and the disadvantages of the low quality ofthe staff. Faced with today’s complex competitive situation, t Meetall supermarket should seize opportunities and avoid the threats, take advantage,eliminate weaknesses, cultivating core competitiveness.On the basis of SWOTanalysis, this paper presents Meetall supermarket should choose the total costleadership and differentiation integration strategy, relatively low cost andmoderately differentiated products through the production and sales to competeand create value. Meetall supermarkets should penetrate to small and mediumsized cities in our province,and seize the market share,; use the differencemanagement strategy, have their own characteristics in business philosophy,management services and management.Strategy implementation and safeguards can help companies achievestrategic planning, Meetall achieve cost leadership strategy implemented mainlythrough the following points, one driven by the expansion of sales to reduce thepurchase price, and second, Meetall supermarkets try their best to develop itsown brand and expand market share, the third is to build efficient logistics anddistribution centers, logistics information system, the fourth is integrate itsvarieties,and expand sales of single species, the fifth is leveraging informationtechnology to improve operational efficiency; also by strengthening the conceptof service differentiation, personnel quality differentiation, brand differentiationand service differentiation from competitors such as the formation ofdifferentiated marketing services. Meetall supermarket by good organizationand structure optimization, corporate culture and human resource developmentto ensure the implementation of competitive strategy. In this paper, through thestudy on development strategy of the expected to meet all the supermarkets to acertain help to the future development of the enterprise, but also can be used asmy local supermarket in the formulation of strategy development reference.