Research On Development Strategy For Guangxi Rungui Shipping Co., Ltd

Development and construction of Xijiang gold channel provides excellent opportunities for development of Guangxi Xijiang shipping enterprises, how to grasp the opportunities and realize their own development become important task. In the decision of enterprise development, enterprise development strategy has become an important consideration, because the development of the global business enterprise development strategy relationship in the future for a period of time, clear and correct development strategy will guide enterprises to achieve sound and rapid development.As the inland shipping enterprises, for their own survival and development is restricted by the external environment and internal conditions, opportunities and difficulties. How to combine the enterprise internal and external two aspects to formulate development strategies and effective implementation of the survival and development of enterprises, of great significance. This paper introduces the development of the strategic management of domestic and foreign enterprises, domestic and international theories and tools including PEST analysis, Potter’s five forces model, external factors evaluation (EFE) matrix, internal factor evaluation (IFE) study object matrix, SWOT analysis method, to help develop the enterprise’s overall development strategy and competitive strategy, and illustrates how to adopt appropriate measures to ensure the implementation of the strategy to ensure the implementation of the strategy of tangible results.In this paper, Guangxi China Shipping Co., Ltd as an example, through the study of development strategy of inland enterprises represented by its’s expectations, to other companies in the industry have a useful reference and help, thereby raising the overall management level of enterprises, and has a good historical opportunity to grasp the Xijiang River Shipping Enterprises in Guangxi million tons of gold channel development and open, in the realization of their own development, promote Guangxi Xijiang gold channel development is up to a new level, promote the development of waterway transportation business and the economy.