Guangxi Beibu Gulf International Port Marketing Strategy

The twenty-first century, with the rapid development of economic globalization and regional economic, Southeast Asia with its unique geographical advantage, rich resources and complementary economic strengths to become the world’s emerging economic growth point. ASEAN countries widespread have long coastline, the rapid development of the regional economic and trade also contributed to the rapid development of the regional countries of the port industry. China-ASEAN Free Trade Area and the development of the Pan-Beibu Gulf Economic Zone in Guangxi Beibu Gulf port development has brought rare opportunities for development.The advantage of relying on the port area to develop port economy is the main advantage of the Guangxi Beibu Gulf Economic Zone Development. Policy support and the support of Guangxi Beibu Gulf port economic construction has achieved large size of the port, services and professionalism have gained significant progress, the main bearer of southwest China’s foreign trade port services. According to statistics, in2012the Guangxi Beibu Gulf port for foreign trade cargo throughput of95.61million tons,51.28million tons for the Zhanjiang Port, its main competitor, to gain a competitive advantage in international business in the port.Guangxi Beibu Gulf port to become oriented China-ASEAN international hub port for the development of ASEAN as an international business major expansion goals, efforts to develop global port services the international market. Today, the port operators through the conclusion of the port alliance, overseas study tours publicity establish port brands, port actively carry out international marketing activities. But port business philosophy behind the level of information, the port transport capacity needs to be improved, the Beibu Gulf ports in the international marketing efforts and marketing strategy needs to be strengthened. From the port characteristics and international marketing status quo, SWOT analysis the port to carry out internal and external environment of international marketing analysis, select the type of marketing strategy for port existing conditions4P marketing theory of port services, port services and pricing, marketing channels and promotion four aspects Guangxi Beibu Gulf ports to expand our international business recommendations, and protection measures for the implementation of the marketing strategy.