Ningxia Unicom2G Business Marketing Channel Research

The Ningxia branch of China Unicom2G business development as the basis, combined with the communications industry characteristics and development trends, use of the comparative research method, the method of empirical analysis, statistical analysis to the Ningxia Unicom market environment, development status, the competitors are comprehensive, scientific analysis, and on this basis, combined with management and marketing theories and me engaged in business management practice, how to promote the Ningxia Unicorn’s2G business development were discussed, from the channel, commission, product portfolio, formulated a series of business development strategy. At present mobile communication industry is extremely competitive, how to improve the channel development ability, especially social channels to the development ability, achieve2G business steady development, has become the primary problem of2G business development. The article passes an analysis in recent years mobile communication market development situation, proposed the2G business development strategies are as follows:1, adjust product tariff package, form product innovation;2, phasing out the number card wholesaler, achieved on the peripheral site straight and direct control;3, optimizing the Commission mode, compressed discount space, shortening cash profits time;4, implement product differentiation, the establishment of competitive advantage;5, straighten out the assessment guide, guide the sale that arrange valence;6, the implementation of the stock management, promote the user to retain;7, rational competition, create favorable market environment.