The Strategy On Developing The Loans Of Small And Medium-sized Enterprises Of China Construction Bank Hongdu Branch

Medium and small enterprises have made considerable development all along withthe deepening of national economic system reform. Medium and small enterprises areplaying more and more important role in national economic development. They alsogive a major push to healthy, stable and sustaining growth of national economy, andplay a significant role in social stability and prosperity, improving employment andexpediting the marketization. The government and financial institutions have beennagged by the difficulty in financing medium and small enterprises in recent years.The effects of measures taken for it are tiny in spite of new policies and loweringthreshold.The difficulty in financing medium and small enterprises and the bankinginnovation are hot topics in financial field. This thesis explores China ConstructionBank, Nanchang Hongdu Branch’s strategies of supporting financing medium andsmall enterprises on the basis of referring to a lot of research findings of domestic andforeign financing theories and in keeping with the practice of foreign financialinstitutions supporting financing medium and small enterprises. This thesis has thefollowing five parts:Part1is exordium which introduces the background and the summary for theresearch, research methods, contents and innovation, etc. and defines relevantconcepts.Part2reviews the practice of financial institutions supporting financing mediumand small enterprises in developed countries.Part3mainly analyzes China Construction Bank, Nanchang Hongdu Branch’sstatus quo of financing business for medium and small enterprises.Part4explores China Construction Bank, Nanchang Hongdu Branch’s existingrestricting factors of supporting financing medium and small enterprises.Part5puts forward China Construction Bank, Nanchang Hongdu Branch’sstrategies of supporting financing medium and small enterprises, such as changingmarketing concept, enhancing marketing, advancing financial innovation andimporting new methods of assurance, etc.