The Baling Petrochemical’s200#Paint Solvent Products Production And Marketing Research Integration Strategy

The2008financial crisis on China’s national economy has caused a serious impact, theimpact of solvent oil market due to rising international crude oil prices, the increase inproduction costs for each refinery,200#paint solvent oil prices are at a high level trend,manydownstream companies and manufacturers have chosen to cut unprofitable, production,serious and even adjust the strategic structure directly closed jobs. In addition, due to thediversity and complementarity of the oil refining industry chain also forced the refinery oftendiscontinued200#paint solvent converting other more profitable products, leading to200#paint solvent prices and the drop in demand for high-end market, such as environmentallyfriendly type of solvent oil, due to the technical conditions and the impact of foreignenterprises, market share is very low.The essay based on product life cycle, Porter’s five forces model and the integration ofproduction and marketing research theory,took Baling Petrochemical200#paint solvent asthe research object, first expounded in the recession phase200#paint solvent product marketsupply and competition, and to do the forecast, then the application status based on of BalingPetrochemical200#paint solvent from existing industry competitors contend the threat ofsubstitutes, the threat of a potential intruder, the buyer five aspects of the bargaining power ofsuppliers, the bargaining power of Baling Petrochemical200#paint solvent competitiveenvironment, which reflects the existence of the business product quality lag, poormanagement of cost control and pricing mechanism is not flexible, low-end productpositioning R&D and service lag and other issues, to address these issues, the Division ofBaling Petrochemical olefins in the optimization of business processes, the optimization andupgrading of products, attention to network marketing and cost control, to improve the qualityand level of service, adhere to a comprehensive innovation, human resource development andjointresearch and development to achieve the overall coordination between production,marketing and R&D departments, and achieved certain results, make sure that the rationaluse of resources and integrate, and to maximize the value of200#paint solvent upgrade200#paint solvent productsadded value and realize the integration of production and marketingresearch.The essay through life cycle theory and the decay stage to take a strategic choice,combined with the specific instance of Baling Petrochemical’s200#paint solvent,200#paintsolvent industry in recession Baling Petrochemical Olefins Divisionstatus and development ofthe situation described some examples in the article, and I have engaged in sales through fieldvisits to research, more research value, has a high practical significance. Finally, a strategicchoice of the integration of production, sales and research specific programs and strategies inthe recession phase200#paint solvent for industrial use, is conducive to the BalingPetrochemical response to the products and the risk of recession.