Research On The Corporate Image Marketing Of JinHai Steel Structure Co. Ltd

With the development of science and technology, the competition betweenenterprises in product quality, performance, service and other aspects have beenclose. Consumers also are very difficult to distinguish enterprise’s unique charmfrom the same with product information. Similarly, the steel structure company insuch a complex environment, in the face of the fierce competition, knowing how tointegrate the corporate image, excellent shape, distinctive corporate personality, andmaking it effective to show in public, thereby expanding the company’s popularityand influence, has become the key to an enterprise to win in the market.This article through the domestic and foreign relevant corporate image researchliteratures and the related theories, aims at laying theoretical basis on the research ofJinhai steel structure corporate image marketing. Secondly, through analysis ofpresent situation of the Jinhai steel structure company image marketing, itsdeficiencies being discovered, it makes improve the overall image of the planning,brand image marketing, service image marketing, staff image marketing. At thesame time, to explore how to put Jinhai steel structure corporate image marketinginto a management idea and to integrate that in the enterprise operation at all levels;to come up with measures to ensure corporate image marketing ongoing. Finally, itwants to enhance the Jinhai steel structure enterprise image, so as to enhance thevalue of enterprises, providing reference value for similar.