CITIC Securities Brokerage Business Transformation Study

In China, securities brokerage business has been the traditional channel mode as the main profit point, with the changes of the economic situation and the improvement of the capital market system, great changes have taken place in the internal and external environment of the securities brokerage business, the original business model can not meet the needs of the brokerage business in the development of securities companies, forcing our securities brokerage business to explore new business models and profitable way to improve the unfavorable situation faced by the securities brokerage business.CITIC Securities as the leading enterprises in the Chinese securities industry,although its brokerage business has been in a leading position in the industry, but also can not avoid the risk of volatility in the securities market.When a series of securities company innovation system were introduced, and the development strategy changes of CITIC Securities,studying the CITIC Securities brokerage business transformation direction to get rid of the pattern which dependent on the market,and provide some theoretical basis for CITIC Securities brokerage business to maintain the industry leading.In this article, we through the study of the present situation of securities brokerage business development of CITIC Securities brokerage business,discussing the necessity of the transformation from the aspects of the domestic macroeconomic situation, the securities market and the securities system development,comparing the advantages and disadvantages of CITIC Securities and other domestic securities companies in the brokerage business, combined with the theory of innovation in brokerage business, learn from the successful experience of brokerage business development mode from foreign securities companies, then proposed some suggestions on the CITIC Securities brokerage business, and other domestic securities brokerage business transformation to provide reference.