Research On The Optimization Of Business Model Of W Securities Company Under The Background Of Zero Commission Transaction

In recent years,W Securities has continued to grow its user scale,its trading business volume has continued to increase,and its brand awareness has become higher and higher.With the rapid development of Internet finance,more and more US stock brokerages provide zero-commission trading services.Although W Securities has adjusted its business layout,it has also been greatly impacted.Its transaction cost advantage has been weakened,and it relies on order flow rebates.The business model has been questioned by the market,regulation has become stricter,risk control has become increasingly difficult,and sustainable profitability has been challenged.How to accelerate innovation and development in the market change has become an urgent problem for W Securities to solve.Based on the background of many U.S.stock brokers providing zero-commission trading services,this paper takes W Securities as the research object.First,through the literature research method,a large number of documents are consulted to grasp the development of the domestic and foreign securities industry environment;secondly,representative U.S.stock brokers are selected.Take the analysis as a typical case,and then evaluate the results after the analysis,to provide a reference for the optimization of W Securities Company’s business model under the background of zero-commission trading;Data,analyze the current situation of its business model,find out the company’s current main problems and reasons;finally,according to the optimization goal of W securities company’s business model,put forward specific optimization strategies and safeguard measures.Through the analysis,the article concludes that the business model of W securities company should be optimized from a single "channel type" to a "comprehensive financial type",the main business structure should be adjusted,the company’s internal R&D and innovation should be encouraged,and the customer structure should be continuously optimized and the business model should be improved.The construction of the control system will realize the diversified and balanced development of W Securities Company.