China Mobile Network Evolution’s Influence On The Full Service Operation

In2008, telecommunication industry has dived into the second round of grand revolution. With the setting up of "6-to-3" plan, ChinaMobile has officially become a full service carrier. After receiving the full service business license, ChinaMobile needs to get out of its simple business model, completing the process of transforming from "Mobile telecommunication expert" into "mobile information expert".This paper is divided into five modules:China Mobile full service SWOT analysis, technical overview of the telecom operators’mainstream network, China Mobile network evolution strategy, China Mobile network evolution’s influence on the full service operation, China Mobile’s development strategy of full service operation and the prospect of China Mobile full service operation. Among which, China Mobile network evolution’s influence on the full service operation is separated into three sub-modules:overview of full service products, interaction between network evolution and full service development, and the corresponding full service operational strategy. Based on three levels of descriptions, transmission network, internet, and wireless network, a full service operation strategy embedded in China Mobile network evolution has come in light.