The Marketing Strategy Research Of E-commerce Jewelry Brand

Over the past 20 years, China in all areas of society in the extraordinary growth stage. Domestic business enterprise has experienced 10 years of rapid development, always used to rough style of management, like too much emphasis on expansion, ignoring the operation details, lack of operational efficiency of each link.As a result of business enterprise did not match the size of the output, facing the change of economic form resisting ability is weak, in the field of jewelry too.With the outbreak of the mobile Internet, human ushered in an important revolution.The change that human life has changed and changed the distribution of wealth and bring is commercial pattern rewriting. According to statistics, in the current online shopping users, mobile terminal users has exceeded the PC users, this also means that in the future mobile phone shopping will become the mainstream trend of online shopping. And the competition between the current business enterprise, will also from the client computer transfer to the end of the phone, future people will from the PC liberation, because commercial enterprises or individuals as long as through the mobile phone can be anytime, anywhere via the Internet to do business, which is a mobile Internet era created made commercial revolution. The author believes that the future all companies will be Internet companies, future jewelry marketing does not need to too many channels, make the product into the consumer mobile phone is the best way of marketing.As a kind of micro channel, confidentiality strong social tools, in less than two years,has exceeded 500000000 users. From the micro channel all the way to create personal communication tools, mobile social networking platform, micro channel public platform and move to push o2 o business models, you can confirm micro channel platform for the future trend and the commercial value of micro channel is worthy of every business jewelry enterprises pay close attention to. As a jewelry enterprise, must pay attention to micro channel marketing for enterprises.In the first two chapters of this paper, the author first carries on the example analysis on the development model of e-commerce enterprises and "development mode" jewelry brand; the third chapter to the fifth chapter, "the direction of development of the jewelry brand", "jewelry brand marketing strategy" and "business jewelry brand sales development strategy" many aspects, and points out the key of the development of the jewelry business electricity supplier is how to do a balance between sales and profits; the sixth chapter analyzes the traditional jewelry enterprises electricity supplier of the road twists and turns "; the seventh chapter puts forward the micro channel electricity supplier is a jewel in the future of enterprises", and micro channel and Taobao comparative analysis of the micro channel electricity supplier business value; the eighth chapter summarizes "jewelry enterprises how to make micro channel marketing".