The Strategy Selection And Implementation Of First Automobile Finance Company Co.LTD.

In recent years, China’s automobile production and sales increased year by year, theautomobile consumption credit business gradually developed, after the automobile financefrom business expansion, change the trough to the stable development period, the domesticautomobile financial institutions to reshuffle, the survival of the fittest, established its ownmarket position. The FAW Finance Company Limited as the FAW Group wholly-ownedsubsidiary, engaged in group internal financial and auto consumption credit business,committed to the development of innovation in China’s automobile industry chain, to promotethe FAW car sales as the goal, and constantly improve their own business to occupy a spacefor one person, in the automobile finance market in china.The FAW finance company limited in recent years gradually developed into aprofessional financial institutions of automobile consumption credit market, business systemfor continuous improvement, business area to expand, the number of employees is alsogrowing, along with the expansion of business scale, the company has some problems to besolved. In the changing market environment, the company should choose developmentstrategies to deal with competition, expand marketing channels, strong human resources andso on, will become the main problems the company now study.In this paper, in order to explore the FAW finance limited direction of strategic choiceand implementation approaches for the purpose, starting from the theoretical knowledge ofstrategy selection, expounds the content and meaning of cost leadership strategy,differentiation strategy and diversification strategy, through the Introduction Company’sinternal environment and the external business environment, the company’s opportunities andthreats facing, introduces the company’s advantages and disadvantages. Especially for theinternal and external environment is analyzed in detail, analyzing the macro environmentanalysis, industry environment analysis and competition environment, including the externalenvironment; analysis of the situation of human resources, financial resources andcompetition including the internal environment analysis. Secondly, this paper illustrates thedevelopment strategy of FAW finance companies, including regional strategy, brand strategyand marketing strategy. Finally, through the strategic guidelines established, puts forward thefinancial development strategic measures. Strategic measures include strengthening the construction of human resources, human resources guarantee for the development ofenterprise; shortening business organization structure, centralized risk control; financialfinancing timely, provide financial support for business development; expand their businessareas, to create new profit growth point; strengthen the construction of information, improvethe service efficiency; continue to strengthen the cultural construction, improving the servicelevel.The research methods used in this paper are empirical research method, comparisonresearch method, business integration analysis and case analysis. Through internal FAWFinance Limited development actual situation, research direction of reference of automobilefinancial industry, grasp the development trend of the industry and business information, dataand charts, detailed implementation of improvement, development and strategic measures tocontribute to the development of the financial strategy implementation do what little one canto help. Hope to provide reference for the feasibility of long-term development strategy ofFAW finance company of auto finance, and also hope that the FAW finance limited theautomobile finance stronger, bigger and become the industry leader, to contribute to nationalauto industry.