Research On Inland Yatching Tourism Development Based On Tourists’ Perspective

With continuous social economic growth and improvement of people’s material conditions, humanity has speeded up his pace heading for the era of popular recreational tourism, which is propelling China’s recreational tourism market shifting from traditional resource-based tourism to product-based recreational tourism. Moreover, the implementation of the reform of holiday paid system in2008and the Outline of National Tourism and Leisure (2013-2020) in2013stimulates citizens’initiative in recreational tourism consuming greatly. In the rising wave of the recreational tourism development, personalized and characterized recreational tourist products are getting more popular, which presents a picture of prosperous tide. Therefore, under the increasingly ferocious competition of recreational tourism market, concerning for the experience quality of recreational tourist products is essential for the sustainable development of local recreational tourism. For this goal, scientific evidences are offered in the thesis by ⅰ) taking the opening up of Minjiang yachting recreational tourism from the economic zones on the western coast of Taiwan Strait as the case; ⅱ) targeting yachting tourists; ⅲ) integrating the status quo of yachting tourism overseas and at home and inland river tourism with the reality of Minjiang recreational tourism; ⅳ) constructing conceptive models for the quality of local yachting recreational tourist experience from three aspects---service, facility and products of yachting recreational tourism; ⅴ) explaining practical perceptual evaluations of yachting tourists on recreational tourist experience quality in combing research methods of interview survey and questionnaire survey; ⅵ) analyzing perceptual differences on the quality of yachting recreational tourist experience by yachting tourists’personal attribute. After scientific analyzing, main conclusions are obtained in the following:ⅰ)Minjiang yachting recreational tourism is in its advantageous period of opportunity, but its development coexists with problems.ⅱ)The practical perceptual evaluation of Minjiang tourists on yachting recreational tourist experience quality is in its low-level satisfaction phase, which embodies that facility satisfaction of yachting recreational tourism is higher than that of the service satisfaction, and the service satisfaction is higher than that of the products satisfaction.iii)The yachting recreational tourist experience quality affects the satisfaction and allegiance, i.e. the higher the practical perceptual evaluation of yachting recreational tourist experience quality is, the higher tourists’ satisfaction and allegiance are, and vice versa.iv)Perception of yachting recreational tourist experience quality by personal attribute of Minjiang tourists differs sharply from the perception of yachting recreational tourism satisfaction and allegiance, i.e. the perception of experience quality by tourist community of different gender, ages, occupations, education degree and tourists origin distinguishes with each other. While the perception of satisfaction and allegiance by tourist community of different marital status, education degree and tourist origin is distinct from each other.v)The upgrading strategy of Minjiang yachting recreational tourist experience quality cover various spheres of service, marketing channel, facility construction, cooperative development of regional tourism and the construction of exquisite tourism routes etc, which drives the scientific development of inland yachting recreational tourism.