An Empirical Study On The Recreational Motivations And Behaviors Of Visitors In Fuzhou Forest Parks

With the rise of green leisure style and philosophy, forest tourism as a new form of tourism has been paid more and more attention, leading the forest parks in the world to develope rapidly. Visitor activities are the main body of tourism in forest parks, their recreational behaviors are main research objects for many researchers. Based on review of previous domestic and foreign relevant researches, this paper takes the forest parks in Fuzhou City as an example, the visiting visitors in these parks as research object, uses theories of tourism behavior, consumer psychology and tourism marketing as a guide, has developed a evaluation scale with23recreational motivation indicators. By using this scale, a questionnair survey has been conducted in Fuzhou National Forest Park, Qishan Forest Park and Lingshi Mountain Forest Park. The methods of factor analysis and variance analysis have been employed to analyze the investigating results. The results show that the visitors’recreational motivations in Fuzhou forest parks can be divided into six common factors:"relaxed leisure motivation","return to nature motivation"," motivation of emotional needs","escape motivation","interests motivation" and " health and fitness motivation". T-test and one way ANOVA analysis indicate that the visitors with different demographic characteristics and in different types of forest parks have significant difference in some recreational motivations. According to the results of this study, this article makes a number of suggestions for the development of the forest parks in Fuzhou.