Research On Motivation Of The Travel From Mainland To Taiwan Under The Perspective Of Social Memory

In recent years, the tourism market toTaiwan has rapidly developed, more and more mainlandresidents takeTaiwan as their tourist destination. However, the reviewing, yearning for and seeking fromthe mainland person to Taiwan, is not only an ordinary consuming request to the tourist products, but alsohas been updated and developed to a kind of historical and mental need. Behind such special feeling andneed, we can find a huge tourist and service industrial chain. So how to analyze the root of such historicaland feeling need has become one of the most important things that needs to be put into consideration by thetourist industries between Taiwan and the mainland under the background that the tourist between the costshas been widely opened. So that to prompt the tourist industries to be continuously developed and enlarged,and also to prompt the mainland to be more tightly connected with Taiwan, establishing or update thefamily affection that can be more dense.At present, the objective tourism trade situation is as the bellowing: price tends to be reasonable, andthe political communication between coasts has been more and more frequent. But the tourist line is muchtoo less, product quality needs to be updated. The in-let regulation is being more relaxed, but it ischallenging the transportation conditions of Taiwan, more and more nature disasters is also testing theworking skills of the Taiwan government. As well, more and more tourists come to Taiwan, but the meetingcapacity of Taiwan seems still limited for the moment, which affects the tourism product quality, finally, thetourists can’t be much too impressed, less of them come back again. Toward these problems, the writeranalyzed it in detail and give below suggestions as the proposals. First, create the memory rebuilding type mental tourist, construct a heart-warming tourist industry, deal better with the relationships between Taiwanand the mainland, and track more about the history, supply more anecdotes of the places for the tourists.In view of the above issues, under the perspective of social memory, the study analyzes the objectivemotivation of the mainland tourists to go to Taiwan, their deep historical and mental elements that arehidden under their tourist actions. Finally make data analyze and empirical study, the writer thinks that aslong as the tourist industry between coasts is being developed, the political and economical communicationbetween Taiwan and the mainland will be more and more frequent; it will push the national fusion and theunified Taiwan and China.This context, just which makes the analyzing more reliable, credible and accurate just in order tosupply objective suggestions which combines theories and the truth together.