An Analysis Of Bancassurance Development Strategy Of Henan

To2010, the domestic insurance industry for ten years of rapid growth, the average annualcompound growth rate of more than42%.2011, the domestic insurance industry first appeared the marketdownturn, years of negative growth of12%; in2012,8months before the bank insurance, year-on-yearnegative growth of30%, the bank insurance ten years high speed grows period end. Banking and insuranceregulatory policy has undergone major changes,90files are promulgated to cancel the bank insurance sales,on the banks of the insurance business development produces major effect. Sales mode to produce majorchange, the bank staff need to sell directly to customers. Banks and insurance companies in the salesprocess of role change, bank as the sales side, require the insurance company as a service and the trainingof professional skills to further improve. Regulatory changes caused entire industry sales model intransition, banks and insurance companies have put forward higher requirements, the bancassurancecooperation both parties also need time to digest fully running-in, transition effects, explore new salesgrowth model.Taking the bank insurance industry eleven years of development as the starting point, from themarket situation, measures to implement, safe from the bank ’s point of view, analysis of marketenvironment, the sales channels of bank insurance development and supervision policy changes on theimpact of enterprise development, at the same time, in-depth analysis of industry competition environmentand customer needs, and a detailed analysis Henan bank insurance development advantage and inferiorposition, find out the measures to promote the sustainable development of the product, the transition,channel differentiation strategy, innovative sales model as the basis, to continue to promote team building,improve the professional level of our insurance agency business in commercial banks, to promote thesustained and healthy development. First of all, bank insurance business in the basic definition, analysis theinfluence, status and role. Analysis of national and Henan insurance market current situation anddevelopment trend of the industry, focus on enterprise management strategy. Then, in the Bank of Henaninsurance business development process, through the comparative analysis of the current developmentsituation and characteristics. Through the SOWT analysis method, the insurance company bank of Henan insurance market facing opportunities and challenges are discussed, the analysis of bank insurance inHenan market marketing strategy, channel management, team management and other aspects of the existingproblems, and use the theory to in-depth analysis of causes. Finally, combined with the current practice ofbank insurance business in Henan market, the main problem that exists in development, marketing, channelcooperation, product innovation, model innovation, team construction, put forward the feasiblecountermeasure of bank insurance business development.