Research On Credit Evaluation Of Group-buying Website Business

Online group-buying is an outcome of integration of internet economy and the continuous development of service industry. As a new form of e-commerce transactions, online group-buying’s credit evaluation problem can’t be ignored, especially, the credit evaluation problem for a third party independent group-buying websites to its merchants settled, credit evaluation problem will block online group-buying progress, it also is arguing focus of academe. Based on the group-buying websites to business credit evaluation as the research object, this thesis combines the characteristics of our country, eventually group-buying business credit evaluation system is established, provide some reference for the practical application.At first, this thesis introduces the traditional merchants credit evaluation, analyzes credit rating approach for the banks and the third party credit rating agencies to the enterprise, pointed out the importance of financial index; On this basis, the electronic commerce business credit evaluation system is studied;Then,this thesis focus on online group shopping credit evaluation, according to the different business scale, evaluation purpose and business sales product type, sorted the credit evaluation index system,summarized the corresponding targeted group-buying business credit evaluation index system and using the Analytic Hierarchy Process (AHP) to calculate the credit evaluation index weight,and put forward the online group shopping credit evaluation based on fuzzy comprehensive evaluation method. Finally, two examples are quoted to test the result of this thesis.In this thesis, because of evaluation is very complex, fuzzy comprehensive evaluation method based on AHP is used, in order to carry on the scientific evaluation and deal well with relations of the business, this thesis provide a reference for a third party of group-buying websites. This study focuses on credit evaluation index.As the domestic internet group buying undergoes constant changes and improvements, the choice of the credit evaluation index is not invariable but advancing with the times. Additionally, based on this study,the establishment of a comprehensive,dynamic and accurate online group shopping credit evaluation information system will be the new research contents.