Research On The Cultivation Of Ability Of Chinese Fast Food Industry Marketing

In recent years, Chinese fast food industry development is very rapid, the fast foodindustry than any other industry growth rate ten percentage points higher than. It can besaid that our country is enjoying a period of great development of fast food industry,market potential is tremendous, and foreground is very wide. But on the other hand, fastfood demand is complicated and changeable, has the goal of fast food marketingcompetence cultivation research is very necessary.This paper first on the Chinese fast food industry marketing competence of theChinese fast food industry, the marketing ability what factors, the development of Chinesefast food industry marketing ability cultivating what kind of way, the last Chinese fast foodindustry marketing ability should be paid attention to in research. Next to orange porridgecity marketing ability analysis of Orange City, porridge city marketing ability g ideaculture, orange porridge city marketing strategy for the implementation of safeguards,orange porridge city sells ability concept marketing strategy combination.