Based On The Value Chain Operators Wenzhou Postal Internet

With the development of the Internet and information technology, the springing up of such high-tech information products as telephone, fax, mobile phone and computer as well as the transformation of the traditional mode of social production, communication has become very convenient, which will undoubtedly bring about tremendous impact on the traditional postal industry which delivers objects through the medium of paper. Owinng to the influence of such factors as the rapid rise of non-state express delivery, the postal business, which has long been in monopolistic position, is intensely affected by the market. The postal corporate operation and the successive founding of the Wenzhou Branch of China Postal Savings Deposit Bank and the Wenzhou Branch of Zhejiang Limited Company of Postal Express Delivery and Interflow of Commodities take away more profitable and relatively highquality business. In addition, due to the chain reaction touched off by non-governmental debit and credit in Wenzhou, the outside economic situation is severe and the post office is faced with unprecedented challenges.Through an analysis of the postal value chain and value network, this article puts forward the idea of taking "platform operation" as the core to promote the traditional postal business and realize the extension of the traditional postal product chain and the increased value of the value chain. We should also develop new postal products, widen the mode and content of postal service and find new points of business growth to provide fast, convenient and highly efficient modern postal service to customers and finally bring about the wider and further share of resources and mutual support among the various postal professions and thereby become more competitive and promote our superiority.Firstly, this article makes an analysis of the macro-environment of postal development from the four aspects of policy, economy, culture and technology and analyses the competitive situation of the postal industry with Porter’s five forces model; secondly, it reconstructs the postal value chain and value network through an SWOT analysis of the present postal industry,and discusses the necessity and feasibility of platform management; finally, taking the value chain as the main thread, it constructs and manages the informatized postal platform and infrastructure platform and creates an overall, typically postal service platform to optimize business procedure, share postal resources and achieve value innovation.