Coal To Olefin Industry Development Strategy Research Of Datang Shaanxi Power Generation Co.,Ltd.

Subject to the price of coal supply to the face of complex and volatile international and domesticeconomic environment and the generation side and suffering heavy losses, the grim situation,competitiveness for enhanced Datang Shaanxi Power Generation Co., Ltd., the goal of the company biggerand stronger According Datang ShaanxiPower Generation Co., Ltd. own the actual situation and theopportunities and threats of the external environment faced by the combination of theory and practice, theenterprise development strategy system for Datang Shaanxi Power generation Co., the development ofcoal-to-olefins industry developed anoperational, development strategies need to adapt to the developmentof the company.Firstly, It explains the Tang Shaanxi Power Generation Co., Ltd. Development of coal-to-olefinsindustry conditions, the use of internal and external environmental analysis in the theory of corporatestrategic management theory and methods, and the implementation of the industrial development of thecoal-to-olefins respectively Tang Shaanxi Power Generation Co., Ltd. strategic macroeconomicenvironment, industry environment and internal environment analysis, while through SWOT model ofDatang Shaanxi Power Co., the development of coal-to-olefins industry internal strengths and weaknesses,external opportunities and threats analysis to establish a development strategy guidance ideology,objectives and Datang Shaanxi Power generation Co., the development of coal-to-olefins industry strategicmatch with select.This paper the Datang Shaanxi Power Generation Co., comprehensive, systematic analysis of thecoal-to-olefins industry is facing internal and external environment, Tang Shaanxi Power Generation Co.Ltd. of coal to olefins industry should implement the development of multifaceted cooperation, verticalintegration and such as cost leadership strategy, in order to safeguard the smooth implementation of thestrategy to develop a reasonable implementation of the strategy program, protection countermeasures andsuggestions. The Datang Shaanxi Power Co., Ltd., will improve the level of profitability of the company, toenhance the company’s core competitiveness, and lay a good foundation for the sustainable and healthydevelopment of the company through the implementation of the strategy of industrial development of thecoal-to-olefins.