Research Of Changle County Greenhouse Vegetable Market Risk Prevention Strategies

Agriculture is the natural reproduction intertwined with economic reproduction process which will be affected by climate, markets, technologies and policies and a series of natural, economic and social factors, it is typical of high risk industries. Along with the release agricultural market as the main content of the reform process in agriculture and rural areas in depth, the market mechanism in the allocation of agricultural resources play an increasingly dominant role in the market risk becoming farmers in agricultural operations one of the major risks. As a greenhouse vegetable production cycle is short, quick, cost-effective and relatively high by the majority of farmers to a large number of crop cultivation, greenhouse vegetable industry has been an unprecedented development. Urban and rural residents increased food supply and its vast economic income of farmers, but also resistance to increase our exports. However, this year greenhouse vegetable market price volatility, farmers market risk continues to increase. This paper studies the Changle County Farmers Market risk identification and risk management practices, based on the perspective of farmers to identify the impact of greenhouse vegetables market risk factors, feasible and effective risk management measures to guard against market risks of the market players to provide a scientific basis for decision making, with important practical significance.In this paper, the market risk faced by farmers as the research object, preclude the use of normative and empirical analysis, quantitative and qualitative analysis, survey and interview as a basic research methods, the use of risk management theory, principal-agent theory, cobweb model theory, transaction cost theory, theory of economic behavior of households and other related theories, based perspective on the impact of Changle County farmers greenhouse vegetable market risk factors were analyzed, and put forward corresponding countermeasures. The main conclusions are:(1) Agricultural risks mainly related to natural risks, market risk and policy risk, which primarily affect crop yields natural risks, market risks affecting agricultural prices, policy risks affecting farmers enthusiasm for growing grain. Changle farmers face market risks exist not find effective solutions.(2) Different scale farmers of arable land per household for different risk perception, the average number of arable land of the "market price fluctuations of agricultural products","no stable sales channels","price movements of agricultural production" and "agricultural policy" would affect income levels significantly different problems.(3) Changle county farmers market risks inherent characteristics from the farmers, farmers production characteristics, transaction characteristics and behavior choices predisposing factors. For market risk management measures need to be targeted risk-based sources.(4) By comparing the advantages and disadvantages of the various methods, suitable for all market players to find suitable preventive tools, greenhouse vegetable market and improve risk prevention measures.