Research On Internet Marketing Model Of Greenhouse Vegetables In Tanshan Street

With the rapid development of Internet economy,our country agricultural economy also entered a new development stage,this requires that agricultural products production and marketing should be introduced in the market marketing idea and technology,to adapt to the development of market economy changes.In recent years,Internet marketing gradually expand from industrial products to agricultural products,and in supporting environment,information infrastructure construction has made remarkable development,and policy laws and regulations for agricultural products to develop Internet marketing to create a favorable external environment.Greenhouse vegetables industry has a good economic and social benefits,to the altar greenhouse vegetables mountains as the research object,Internet marketing has certain representativeness,to broaden the greenhouse vegetables in east China marketing channels,and improve the economic benefits have important significance.Based on the on-the-spot investigation method,in order to network marketing theory,altar street policy environment and the conditions of existing networks based on the empirical analysis,find out the disadvantages of Internet marketing model,design a suitable for local greenhouse vegetables,a new model of Internet marketing,so as to lay a good foundation to raise economical benefit of greenhouse vegetables.Mainly divided into six parts,this article begins with the introduction and the related literature theory,this paper briefly introduces the background of selected topic significance,research method,literature review and the network marketing related theory at home and abroad,through the comparison analysis research method to find the main factors of restricting the altar mountain streets shelter network marketing,and for the altar mountain vegetables greenhouse production and marketing of the actual street,has carried on the exploration to the Internet marketing model,and from the construction of network content and perfect network service function two aspects,and then from the Angle of ensuring greenhouse vegetables network marketing implementation,proposed the rationalization proposal,how finally to the altar mountain vegetable greenhouses,focusing on the development of economic benefits to the market demand,continue to promote the optimization of agricultural structure,the implementation of marketing information of agricultural products,promote coordination of rural and agricultural economy stable and sustainable development,study summarized and prospected.