A Music Radio Ads Product Marketing Strategy Research

With the development of market economy, advertising has infiltrated every corner of present social and economic, into everyone’s life. In recent years, according to market demand, radio has launched a new service product-music radio advertising products. This new type of advertising products in the market has been well received by the audience and the company and becomes a new form of advertising in the modern media, and so more and more radio stations launched this product. At the same time, the music radio advertising product marketing has become a concern thing.This paper will combine marketing theory and advertising products of the A music radio, and also make a strategy research in order to find a new way to suit for the strategy study of the A music radio.In the introduction, the author describes the basic situation of the A radio music radio advertising sector, and this study points out the theoretical and practical value. By listing the status of related research at home and abroad, and the research status of the study, the authors established a system of this study to determine the article’s research methods.First of all, based on the A radio music advertising products in the market circumstances, the paper does the research for its marketing environment. As the analysis in the marketing environment, the article analyzes the market environment from the macro-and micro-analyzing the market environment, combined with the specific situation of the radio, make a SWOT analysis, the A radio music radio advertising product strengths, weaknesses, opportunities and threats. Among them, with a very high cost, the product advantages are the first choice for small and medium business. While under the influence of the macro environment, the product opportunity is obvious, therefore, the product has very broad prospects.Secondly, according to the A radio music radio advertising product marketing environment analysis results, this section focus on the product’s marketing strategy and marketing strategy of the subdivision. The main objective of the marketing strategy, marketing, corporate strategies, product strategy, pricing strategy and marketing strategy are given. This section oversees the five segmented marketing strategies, detailed description of the A radio music radio advertising product specific strategy. These specific marketing strategy is the establishment of the marketing environment on the basis of the analysis is the A radio music radio advertising product-specific marketing activities, combined with the theory put forward. Therefore, these marketing strategies have made a theoretical basis and practical value.Thirdly, the marketing strategy of the proposed system is assessed, using a quantitative method of AHP assessment. In this section, five major marketing strategies and segmentation of the13specific strategies are built as A radio music radio advertising product marketing strategy hierarchical model. Quantitative evaluation through analysis, comparison has been sorted according to their importance, so that readers clearly found that the system, the importance of each indicator. By analyzing the results obtained in the system of marketing strategy, the section could find out the important marketing strategies. And so in the future specific marketing processes, the important marketing strategies could be to strengthen the promotion and implementation.Finally, as the concrete findings, this section puts forward A radio music radio advertising product marketing strategy of protection measures, and gives the conclusions of the article. Through this research and analysis, we can find that the A radio music radio advertising is an excellent product. Through the development of marketing strategies and marketing strategies for the evaluation of proposed compensatory measures, the product could better and better in the future. At the same time, this study could make some reference for marketing strategy of the related advertising products.