Music In Chinese Commercials

Now is a technology of the network of digital era,in this network can be consumed through the community,all kinds of product brand competition can be described as in full swing.For how to promote the brand to get consumer groups of all ages,the importance of commercial advertising production is self-evident,its existence is the product brand is more direct means of publicity.From the commercial advertising ontology is a set of pictures,advertising language and advertising background music in one of the works of art,and from the diversification of commercial advertising development is in terms of art,business,science and technology in an integrated media.More and more enterprises have begun to pay attention to the involvement of auditory recognition system,music is still no longer a commercial advertising in terms of foil,but can help the whole commercial advertising,the whole enterprise high-level positioning and even enhance the Chinese commercial advertising An important means of business.The first part mainly introduces the purpose,the content and the method of the topic from the introduction,and the second part is mainly from the perspective of the origin of the commercial advertising music and the music category.According to the beginning of the advertisement Period and music different styles,sources and other standards of commercial advertising music for detailed classification.The third part focuses on the analysis of the commercial advertising music,the music creation principle,the music creation characteristic,the music creation law three aspects carries on the analysis research.The fourth part mainly analyzes the role of commercial advertising music in the development of brand strategy,the influence of commercial advertising music on brand communication to enhance the reputation,reputation and speed of brand communication.Secondly,the influence of advertising music on brand building,Introduced the factors that affect the role of advertising music and brand building in the specific role.The last part is mainly on the existing problems of commercial advertising in China,the recommendations and prospects of optimization measures,such as to enhance the appreciation of advertising music production,to prevent infringement of intellectual property rights,commercial advertising music diversification trends,commercial advertising music creation proposal As well as the Chinese commercial advertising,commercial advertising music westerly eastward phenomenon into Dongfeng West gradually.