Baiyi Music Company Management Strategies Research

Since the Reform and Opening, with the sustained rapid development, people's material and cultural living standard have been rising accordingly; they begin to pay more and more attention to increase their own cultural quality and to cultivate their children's comprehensive quality. In this context, music as one of important way to cultivate people's sentiments had been absorbing more and more people to participate in, thus driving the growth of music instruments'consumption, so various music instrument stores have been mushrooming.However, with the music instrument sales market convert from sellers to buyers, the market environment becomes more and more severe; the music instrument stores feel increasing pressure, as the manager of the music instrument stores need to think deeply with the common problems in music instrument stores industry, combining with the actual situation of the enterprise to make corresponding adjustments to adapt to the changing market conditions to gain sustainable competitive advantage. First, The paper makes a qualitative analysis about the music instruments stores'general business situation, including: music instruments stores'management features,common problems and general countermeasures.Second, the paper construct a hierarchical model, including three layers, five kinds tactics, fourteen indicators; the layers are goal layer, rule layer and index layer; the tactics include product strategy, pricing strategy, promotion strategy, channel strategy and service strategy; the indicators are the recognition of store's own brand, the recognition of product's brand, the product line's width, the product line's depth, pricing flexibility, price impaction, marketing capabilities, promotion effect, store's location, the demands of the music culture, the cooperation with experts, staff's music quality, service capabilities and relevant training.Finally, applying the results from qualitative analysis and quantitative analysis to the practice of BAI YI music instrument store, the paper discusses the business problems and countermeasures of BAI YI music instrument store.