Study On The Innovation Of Korean Folk Tourism Products In Jilin Prefecture Of Yanbian Province

Jilin province is one of the northeast old industrial base is in the industrial structure adjustment, the period of economic transformation, improve the living standards of residents is the main task of the current. Improve the living standards of residents is not only to improve the economic income, but also to meet the increasing spiritual and cultural needs of life, the eighteen big reports of the party will "enrich the people’s cultural life" as the important content of the work in the future. The tourism industry as a leader in the tertiary industry, has been in economic development during the transition period, the local government’s favor, Jilin province will be the development of tourism as the main economic transition, improve the quality of life of residents. The current prevalence of cultural tourism, folklore tourism as the most representative of the cultural tourism throughout much of the government respected, Jilin province to the development of Yanbian Korean folk tourism as the development of tourism products launched.Jilin province Yanbian has a Korean folk tourism resources, tourism development of folk tourism become the government’s flagship product, But with the development of tourism market increased competition, changing the tourist’s demand today, The Korean folk tourism products in folk culture atmosphere shortage, planning disorder, entertainment and tourism souvenirs development lags behind, the urgent need for the innovation of Korean folk tourism products. Based on the tourism of folk at home and abroad, the connotation of the product innovation, the way for theoretical guidance, from five kinds of innovation model of Russian Engineer Genrich art Schuler, in the full analysis of Korean folk tourism product innovation feasibility of Yanbian state, on the choice of innovation strategy of Korean folk tourism products in Yanbian, to find the Korean folklore tourism product innovation model is consistent with the actual situation of Yanbian state. I hope that this paper can contribute to the Korean folk tourism product innovation.