The Study On The Differences Between Han Nationality And Korean Nationality Securities Investment Behavior

As a new mode of investment, securities investment has attracted more and more attention and participation. In securities trading, psychological factors play an important role of trading decisions, variety selection, transaction risk tolerance and so on. This thesis by comparing the differences between han nationality and Korean nationality in Yanbian in the behavior of securities investment, analyze the differences in the different decision-making, different psychological and investment transactions form, and different investment results, to clarify the impact of this difference on the Yanbian securities investment market.Yanbian Korean Autonomous Prefecture is the largest Korean nationality area in China. Although in the same area, Han nationality and Korean nationality in the common development of mutual integration, due to the different historical backgrounds and different culture of the two nations, thus forming a different personality traits, it makes them have different investment behavior of investment operation when they in the capital market. The main object of this article is the securities investor of Han nationality and Korean nationality in Yanbian, through the comparison of their characters, analyze the psychological factors on the difference of the securities investment preferences, and interpret this. I take the advantages of working in the securities company, data modeling analysis of the same privileges of Han nationality and Korean nationality operating frequency of existing stocking customers on the investment products, and carries on the quesitonnarie survey to the on-site customer. Found that the investors of Han nationality is always hesitant in the investment process, while Korean nationality likes challenges, to try new products, but lack of patience. Both regardless of which nation’s character traits and psychological factors on the investment is a single tendency investment, can not meet the more and more mature securities investment market of Yanbian. Therefore, this paper studies the rationalization of investment of Yanbian, according to the different personalities investors given different education and product portfolio, in accordance with the character traits to guide people find their own investment and financial management.