Of Oyster Shell Soil Conditioner Products Marketing Strategy

In recent years in the agricultural industry of national policy support, the rapid development of science and technology, the scale of the traditional agricultural production, a huge demand for fertilizer planting rural driven the rapid development of chemical fertilizer industry. Organic ecological new fertilizers in China is to realize great-leap-forward development. The rapid influx of the market a large number of enterprises and their products, also brought a direct impact on the market sales of the industry as a whole. Affected by the excess production capacity, product homogenization, vicious competition between small and medium-sized new fertilizer enterprises, many enterprises are facing severe challenges.For small and medium-sized enterprises to adapt to the new type of fertilizer, and the future development of the new characteristics of the macroeconomic environment of marketing, enterprise marketing mode of thinking to change with it, we use all kinds of marketing strategy, implementation of enterprise product marketing time. To choose the most effective marketing is the main way of different marketing-differentiated products, differentiated service.In order to ensure the effectiveness of the implementation of differentiated marketing, before it is very important to how to choose the target market accurately. Because the enterprise production most fertilizer did not face consumers directly, but through the distributor of market organization, it is to straighten out the relationship between enterprises and dealers to customers is very important. The theory of value chain as a simple and effective tool, look for opportunities through the analysis of industry value chain, combined with the traditional selection of target market strategy, choose the right target market; through the analysis of industry value chain and the enterprise value chain, customer value chain, effective organization of enterprise resources, make the difference marketing more effective; through the analysis of business value chain, value chain to create products or marketing value chain enterprise differentiation.Han’s company is a manufacturer of soil amendment fertilizer enterprises, according to the company’s marketing case studies, combined with the value chain, the difference of marketing theory, the choice of target market, determine the scheme of enterprise products, different market services and so on, has formed a set of feasible products marketing strategies for the company and similar small and medium-sized enterprises, with provide a reference to the marketing work or.