Research On Marketing Strategy Of Small And Medium Sized Enterprises In China's Foundry Industry

Small and medium-sized enterprises in China play an irreplaceable role.They help the government to build a harmonious society and promote China's national economy,including expanding exports,independent innovation,creating jobs and promoting economic growth.Anhui Zhongding Power limited company as a member of small and medium-sized enterprises in China's is facing fierce competition in the market.Anhui Zhongding Power Company as a member of small and medium-sized enterprises in China's has a lot of high-end equipment and advanced technical ability.But Anhui Zhongding Power limited company is facing fierce competition in the market due to compare with large enterprises of in congenitally deficient production scale,experience and capital accumulation.By using the theory of marketing strategy and market development,I analyzed of Anhui Zhongding power limited company's marketing environment combined with the SWOT model.We can find the sales strategic of market positioning and sales channel structure are not clear.We will give a full strategic analysis of Anhui Zhongding Power for the niche Market.Including how to choice the niche market,how to go into the niche market,how to expand niche market policy to solve the marketing strategy.In addition,this article has some further proposes to implement the strategy of "big customer management," to support the marketing strategy.In order to gain differentiated competitive advantages and strive for survival and development in the market gap.