The Management Research Of China Pacific Property Insurance Co.,Ltd. Jiangxi Branch

With the rapid development of economy of China, the Jiangxi property insuranceindustry is keep growing driven by the market economy. Property insurance industryin Jiangxi development showed the following characteristics: the premium incomerapid to growth, the proportion of car insurance premium and the degree of marketconcentration continue to rise, the channel business booming, the market insurancesubject is gradually increased and the market competition is becoming increasinglyfierce. At present, the Pacific Property Insurance Company Jiangxi branch marketshare ranked second in the Jiangxi market. But compared with industry leader PICCProperty and Casualty Jiangxi Branch, the gap is still very large. How to improve theoperational efficiency and the quality of management and how to increase marketshare is the most important thing that Pacific Property Insurance Jiangxi Branchdevelopment need to be addressed.With the in-depth investigation of Pacific property insurance Jiangxi Branch, whichincluding the development of business, the processes and characteristics of autoinsurance claims, the details of car insurance service, the mechanisms of preventinginsurance fraud, the level of internal management and the structure of company’sinternal management, and by using SWOT analysis and case analysis, we can analysisthe strengths, weaknesses, opportunities and threats of the current development of thecompany. We can also know the current challenges of the company encountered in thedevelopment which including coverage issues, claims issues, business development,customer service issues, insurance fraud issues, personnel issues and internalmanagement problems, and the feasible measures and programs.With the analysis, we can make a conclusion that: economic and social developmentin China is still in a period of strategic opportunities, the insurance industry willcontinue to maintain stable and rapid growth over an extended period. But thesustained and healthy development will depend on the insurance company’s ability toimprove their own the management level. Only with the scientific managementphilosophy, constantly promote customer demand-oriented transformation anddevelopment, constantly improve new product development, improve the quality ofclaims service, strengthening internal control management level, can we enable thecompany have strategic competitiveness in the market and industry.