The Competitiveness Of Tyre Industry In Thailand

Tire companies play a very important role in Thailand’s economic.Because of its natural advantages of raw materials, Thailand tire companieshave good sales in both domestic and international markets. However, tirecompanies are also facing some opportunities and threats. Therefore, it’simportant to have a comprehensive competitive analysis of tire companies. Itcan help to understand the strengths, weaknesses, opportunities and threats oftire companies and identify the protential problems. Then companies can takereasonable measures to improve the competitiveness of enterprises.This paper chose SWOT analysis model as the theoretical basis forcompetitiveness analysis. In SWOT analysis part, this paper chose11Thailandtire companies as research object and the results showed that tire in Thailandhave strong stamina. The main strenght of tire companies are raw materialsand marketing, the main weakness is production technology, the mainopportunity is marketing and the main threat is lack os government support.These factors all affect the difference between Investment Company and localenterprise. The main problem at present is that most local enterprise funds andgovernment support is not enough. However, there are still many exportopportunities as the large demand for tire in foreign.Study results show that, as the world’s leading exporter of natural rubber,Thailand provides ample raw materials for tire companies. Tire companiesshould strive to expand its domestic and international market share in order toenhance the competitiveness of enterprises.