An Analysis Of Competitiveness Of Thai Rice Export

Thailand is the world’s largest rice producer and exporter since the1960s,Thailand has been occupying the position of the world’s largest rice exporter. Due to theface that rice is the major agriculture product of Thailand as it’s the staple food forAsian people and Thailand’s main export of agricultural products. Therefore, the studyof Thai rice export competitiveness is important to maintain and improve Thai rice.In view of the present situation of the export competitiveness of Thailand rice isdeclining, Thailand rice export competitiveness as the research object, usingquantitative analysis of comparative advantage of explicit theory, are analyzed by usingthe year2004to2012the annual. Lastly is to concluded the basis of exportcompetitiveness analysis, put forward the measure of Thai rice export competitivenessand the suggestions, meanwhile to pointed out that should avoid the adverse factors.The findings indicated that Thai’s export is remaining on the competitiveness in theglobal market to a certain frontier, except the competitors are gradually increased, dueto the Thai’s prices is slightly higher than the others, sort of the market share isgradually decline. The export competitiveness at the various threats, including thepledged project policies put forward by the Thai government to export. As the suggest,Thai’s government should cooperate with the local exporters to solve the currentsituation to maintain the exporting rice position on the global ranking, and how toattaches great importance to the role of government policy, enhancing the added valueof the rice, making effective marketing strategy, strengthen the national market andexpand new markets.