The Study Of Tourism Destination Crisis Management In We-media Age

Crisis management of the related research under the current socialdevelopment background has very important practical significance.Tourismdestination crisis management, as an important research field of crisismanagement, has focused many scholars’attention in recent years.Applicatingnew research methods and technical means, digging the commonness andcharacteristics of all kinds of tourism destination crisis under the backgroundof social development, using a more intuitive and concise research train ofthought and clearer, quantitative data, putting forward the new focus andmeasures of tourist destination crisis management in a we-media age, is thecenter line of this study.This article sets the research background to the we-media agebackground in the unique current society and introduces the concept of"we-media" in the communication study field.After the analysis of relatedcharacteristics about "we-media age", this article summarizes the differencesbetween this emerging media and traditional media in the field of informationcommunication and refines its new characteristics and new trend ininformation transmission model, transmission characteristics, spreadingprocess and spreading influence. On this basis, combining with thedevelopment of tourism destination crisis, this paper puts forward the newchanges and new characteristics of crisis under the new background.In tourism destination crisis case study,mainly from the perspective ofpublic participation,this article introduces Internet Public Opinion researchwith the ROST CM6public opinion analysis software, and makes detailedanalysis of the process of crisis event and its corresponding publicreaction,obtains the public reaction and hot public opinion in various stages ofthe development periods of crisis,and finally to lay a foundation for puttingforward the further countermeasures for crisis management.Finally, on the basis of case study, from the angles of processes control and subjects control, this paper puts forward new countermeasures and newpoints of the tourism destination crisis management in we-media age, andmakes system management and comprehensive response to crisis itself and itsrelevant parties.