GMS Yunnan Enterprises To Enter The Market Of Mode Selection

Along with the accelerated process of economic globalization, some industries inChina domestic market are becoming saturated, so more and more enterprises chooseto enter the overseas international market, and conduct cross-border market operation.The enterprises’ operation in the transnational market is a concrete manifestation oftaking full advantage of the "two markets and two resources", and it is well knownYunnan and the Southeast Asia Mekong region countries have a considerablegeographical advantage in making business cooperation. Therefore, it is a greatconvenience for Yunnan’s enterprises to enter the five countries of the GMS marketsmultinational operations overseas have been facilitated. But Yunnan is in the westernof China, small scale, weak in strength, the lack of experience of the cross-bordermarket operation, so there is still a big gap between Yunnan’s enterprises and theleading multinational companies, and many companies of Yunnan have encountered alot of different levels of difficulties and problems in the process doing of transnationalbusiness.The selection of entry mode for multinational market operation is animportant part of the internationalization process of many enterprises, for whichdetermines the success or failure of the multinational operation to a large content.Therefore, to accelerate the research of mode selection for enterprises in Yunnanentering the international market, find them a suitable road of method in conductingthe multinational management, and guide enterprises in Yunnan province of evenChina entire western region enterprises in developing international operation haveboth theoretical significance and practical significance.This paper deeply analysed Yunnan enterprises’ motivation,opportunities andchallenges in congducting the transnational operation in the five countries of GMSbased on the understanding of Yunnan enterprises’ current situation as well as theirsurrounding international environment.And we also made a close study on everyGMS country’s investment environment from the perspectives of political,economic,social,cultural as well as market chance,which can serve as anobjective basis for Yunnan’s enterprises in choosing suitable entry mode of doingbusiness in these coutrise.By making rational analysis through the profit maxmodel,we get different profit by choosing different entry mode into the market ofdifferent GMS countries,and at last we made some suggestions on the most suitableentry mode of Yunnan’s enterprises.