Food Inflation Expectations Corporate Earnings Model Innovation Research

Profit model is the foundation of the development of the enterprise, has always been the focus of attention, especially after China’s accession to the WTO, this kind of attention, what is paid most vigour on by business, academia has launched a number of studies to it. In today’s society, as a result of technological advancement, the accelerating pace of life, the external constantly changed environment,,the constantly changed consumer’demand and preferences challenge enterprise management,much,especially in the food industry, A bit changes in consumer tastes may lead to a innovation of enterprises profit model. This pressure which is brought by these changes to continuing operation and development of a company makes the enterprise profit model face some changes after a plateau. The enterprises that wanted to catch the opportunities and win must try their best to research, update, and innovate the profit model.At present, the research on the profit model in academia pays more attention on the concepts, the connotation and constituent elements, not on how the companies to innovate the profit model choose the path and evaluate the results, it is hard to provide the enterprise operators and managers a practical guidance theory and train of thought, is harmful to the enterprise profit model innovation greatly. Accordingly, based on this consideration, combining with the status quo of catering enterprises in our country,.This paper constructs a profit model and the innovation path analysis framework in order to provide the food industry enterprises to provide a feasible thinking clearly in the profit model innovation.After many investigations of catering enterprises, this paper chooses the respective index, sets up the whole of the profit model innovation path analysis framework through the operability, uniqueness, profitable, competitive and sustainable five big principles. And on this basis, making Quanjude restaurant as an example, this paper puts forward the innovation of two kinds of path, through the analytic hierarchy process and expert evaluation method and fuzzy evaluation method to make its effectiveness evaluation, and finally prove the effectiveness of innovation. Thus, we can also know that under the inflation expectations, catering enterprises profit model innovation is adhere to the two paths:Internal innovation and external innovation. Two kinds of innovation paths go simultaneously, support mutually, develop together, increase profitability of payoff.