The Profit Model Of E-Commerce Enterprise Evaluation Analysis And Optimization Research

Profit mode is an important guarantee for electronic commercial enterprises,which can strengthen competitiveness and sustain development of those enterprises.Due to rapid development of E-Commerce,many academics and experts focus on theoretical research of E-Commerce,while overlook profit model of E-Commerce.Since E-Commerce is a specific application of internet economy,the essence is a commercial activity using contemporary information technology.During the process,technology is just a tool and commercial mode is the core.Based on this view,the existence and development of a commercial model is that it can produce actual profit.So the profit model become an inevitable problem.Based on above,in the first part this thesis presents domestic and overseas research trends about E-Commerce profit mode,explains related concepts and theoretical foundation.Then after analyzing current situation of E-Commerce profit mode in China,the author divides E-Commerce profit mode into five types.In the third part,empirical analysis is carried out as following:step one is to build evaluation index according to affecting factors of each type,step two is to use the method of weight value decision table to calculate all index weight,combined with the method of fuzzy comprehensive evaluation calculating the membership of index,step three is to get comprehensive evaluation result of each type profit mode and analyze it.In the last part,some tuning recommendations are proposed in accordance with evaluation result.The innovation of this thesis is using the method of weight value decision table and fuzzy evaluation to evaluate current situation of E-Commerce profit mode,in order to provide some reference for electronic commerce’s development.