The Study On Development Strategy Of Wuhan YS Limited Company

Enterprise development strategies, are made for long-term survival and development of future directionality, integrity, global positioning, development goals and the implementation of the program. Within the management structure of companies to establish a rational, scientific and feasible enterprise development strategy system is necessary to improve the enterprise’s core competitiveness and sustainable development capacity. The complete program of scientific development strategy for enterprises to improve management and also to improve business performance, is hugely advantageous.The thesis sight Wuhan YS as the research object, the use of the Porter three general strategic theory and the core competitiveness theory, learning organization theory, strategic management beyond the competition theory as the theoretical basis of the study, by Wuhan YS the development of the strategic status quo analysis, including analysis of the status quo overview of the development of the basic situation of the photonics industry and Wuhan YS, strategic management, was able to identify the existing problems in the development. Such as main strategic goals are not clear, the organization structure is not sound, over-reliance on management’s personal decisions, and lack of product innovation. Facing these problems, analyze the company’s internal and external environment using SWOT analysis, study corporate strategy strengths, weaknesses, opportunities and challenges. To improve Wuhan YS Development Strategy by, first establishing the company’s development goals and ideas then identify and select the right development strategies, and finally put forward specific measures to implement the development strategy of strengthen the company’s corporate culture, improve and adjust the Company’s organizational structure, increased R&D funding, the implementation of brand differentiation strategy and building teams of high-quality professional employees. These measures are to ensure the implementation of the development strategy of the Company, so as to promote the development of Wuhan YS.