Private Real Estate Enterprise Development Strategy Research

In recent years, the real estate market is growing too fast, the price is too high, it is affecting people’s happiness index, and it has become the people’s livelihood issues in China. As countries on the real estate regulation policies introduced gradually, China’s residential real estate industry structure will change, and gradually into the people’s livelihood security and commercialization of reasonable development situation. Real estate industry reshuffle, evolution, the industry pattern of industry will completely change. Private real estate enterprises is the competition vulnerable groups, it is how to seize the opportunity to find accurate market positioning, Adjust enterprise development strategy, who can find new ways of sustainable development for the enterprise, who is likely to become the main force in the real estate market in the future.Based on the modern real estate development co., LTD., Wuhan’s challenge will be how to development as the research object, according to the national regulation and control policy of real estate industry as the research direction, combining the development status of China’s real estate industry, analysis of regional real estate market environment, thesis presents the current many problems of the private real estate companies in the development process. These problems mainly:under the national regulation policy problems, Such as commercial housing vacancy rate increased but the price is rising, the government land supply way single lead to rising land prices; Private enterprises with state-owned real estate enterprise competition strength is not strong; Enterprise management has its own shortcomings, such as enterprise management is not standard, system is not sound, enterprises lack talents, and so on; At the same time, private real estate enterprises lack of strategic planning, so that the long-term development of the enterprise is restricted. These problems lead to private real estate enterprise’s market positioning is not accurate; the enterprise has no long-term development planning, enterprise lack of staying power. This article is in view of the problems in the process of development of private real estate enterprise, from the two aspects of government policy and real estate enterprise itself; we put forward some concrete proposals and business strategy development.