Research On The Development Strategy Of Hohhot JH Real Estate Co., Ltd

Along with the development of economy and gradually increase the level of urban construction continues to accelerate the pace of commercial real estate construction rapidly. Commercial real estate showed a trend of rapid development in China, the commercial real estate sales volume and price go up, the amount of investment continued to rise. However, the development and challenge coexist, with the rapid development of commercial real estate at the same time, blind development and repeated construction is serious due to the waste of social resources, the high vacancy rate of commercial real estate commercial real estate financing channels for a single, due to financial pressure, the unified management of commercial real estate problems. In response to the country to vigorously support the professional market development policies, to meet the needs of residents Hohhot convenient shopping, Hohhot JH Properties Limited in successful planning and guidance Hohhot City Hui District, two levels of government in 2009 to invest in the development of JH and the mechanical and electrical hardware city project.This study is based on Hohhot JH Real Estate Co. Ltd JH mechanical and electrical hardware city project as an example, using normative research method and empirical analysis method, based on the thorough research of the Department of economic and social environment, to establish and perfect the Hohhot JH real estate company strategic plan from the strategic choice, strategic positioning, for the realization of strategic planning, Hohhot City Real Estate Development Co., Ltd. JH strategic suggestions are proposed. Research on the development strategy of Hohhot real estate limited company, JH, has a certain theoretical significance and practical significance for the improvement of commercial real estate strategy management system and specific guidance on commercial real estate strategy practice.