Study On The Business Strategy Of Pension Real Estate Of Changchun Rudder Real Estate Development Company

With the aging trend in China intensifies and family structure is off balance,the traditional way of children support retired parents is no longer fit for elder people's needs.Pension real estate will undergo a great boost in the future.However,the development of pension real estate in Jilin province has just begun.Neither large domestic real estate development companies,nor local real estate companies have started construction of pension housing projects in Jilin Province.Although there are many uncertain factors in the market of developing of old-age real estate,it would grant Changchun Rudder Real Estate Company a very good opportunity to start early,since there is not much competition at current state.This paper analyzes the current operating conditions,existing problems and causes of Changchun Rudder Real Estate Company.The company cannot rely solely on the government tasks.With the completion of the existing affordable housing construction projects,the company has to make strategic planning in order to achieve its strategic goal of self-financing and gaining competitive market advantages.Developing pension real estate matches the company's future strategic selection,because the development of old-age real estate will not only match the company's public images,but also fit in with the company's commercial real estate development theme.With analyzing macroeconomic environment and industry environment,along with using SWOT,GE matrix and other strategic analysis methods,this paper offers an achievable corporate strategic goal and solution for Changchun Rudder Real Estate Company.The company should implement the business strategy by focusing on government connections and supports,strengthening team building and training,cultivating market chains of old-age industrial resources,integrating advanced technologies and innovative ideas.Hopefully through the research of this paper,Changchun Rudder Real Estate Company may draw some useful suggestions and references for attaining future competitive strategy.