A Study On Tourism Consumption Behavior Of The Aged In Wuhan City

The demographic structure of China has been changed due to advanced medical scienceand well formulated social welfare system. The old people over65years of age will be200million in2014, and300million in2026. The aged would become one of the main consumingforces in the near future.China, which has the most population in the world, also has the most aging population inthe world. Since the presenting research more focused on the residential sides, this study tryto find out better tour packages for elder aged to enable the traveling industry could work outproper and right tours through the review of elder consumer behavior. This study adoptedE-K-B Consumer Behavior Model as conceptual framework. Through questionnaire surveymethod, Wuhan’s elder was conducted as respondents to overview their consuming practices.This research found that the elder’s traveling motives were to relax and relieve pressure, visitspots with natural scenery, and see novel things. Their main information resources were camefrom relatives and friends, newspapers, magazines, and television reports. In assessment of atravel tour, they were emphasized on the service quality of travel agencies, followed by theirreputation, and comfortable accommodation. Based on the above results, this study suggestedthat travel industry should coordinate with media, promote via internet and websites. And,strengthen their customer relation management to build up brands and offer considerateservices to meet the consumer needs. After the end of the trip, you can take advantage of thequestionnaire, the network questionnaire or phone to get the feedback of the elderly, andcustomer management system to manage and analyze the characteristics of the elderly andconsumer behavior, in order to enhance the reputation of the tourism industry to create wordof mouth the opportunity to also increase tourism enterprises and other enterprises income,and create a win-win situation.