The Analysis Of The Development Of Chinese Corporate Website’s Functions During The "Portal Monopoly" Period

With the development of Internet information highway and new media, an enterpriseto build their own website has become a routine procedure to enter the market. Thecorporate website either as a business card business on the Internet, can also become thecore of the enterprise information dissemination platform. Construction of corporatewebsite features the highlands on the quality of website information, site navigation, easeof use, web design pros and cons, the requirements of the corporate website as an "onlinebusiness card". E-commerce functionality and Features applications is more advancedrequirements, to meet the online shopping corresponding, corresponding to the needs ofthe customer relationship management, inspection of these two areas can visualize thestate of development of the corporate website.China’s Internet advertising market revenue there was a period of a few portal sitemonopoly, formed a "gateway" monopoly stage of development, from1999to2004, sixyears time. The development of China’s Internet advertising in a very long period of timehave left the shadow of the "gateway" period. The so-called "learning from history canknow the rise and fall, do not know the history of China’s corporate Web site will not beable to foresee the future, so by tracing the corporate website development status of thisparticular period can help us better understand China’s corporate website.The object of this paper for Chinese enterprises to Internet terminal, a literature study,combing, data mining, and the introduction of the United States over the same periodcorporate website and the structure of Internet users in contrast to the comparative studyof history, the Internet during this period, a large number of companies to follow suit, andinown business website on the finished product introduction, to promote the imagefunction,"online business card" has become a standard. However, the level of nationalincome, the Engel coefficient, online payment conditions and other factors, the socialenvironment of the corporate website e-commerce is not yet ripe. Despite the smallnumber of large enterprises in the field of e-commerce has made commendable practice,but overall e-commerce capabilities of the corporate website is still in its infancy stage, atthe same time, due to the "grassroots" tendency of Internet users, China network lifestyle of Internet users still stuck in a relatively early stage, the demand for more advanced, morein-depth customer relationship management has not yet emerged. By these two aspectswith knowledge the Chinese enterprises interactive features of the site is still relativelyweak.