Taizhou Cigarette Consumption Characteristics And Study On The Study On The Management Of Operation

Constrained by the Framework Convention on Tobacco Control, tobaccobusiness enterprises need to actively expand the research and to improve thelevel of management and the promotion of cigarette sales levels by graspingthe consumption demand,exploring ways of meeting the real needs of themarket.This is from macro consumption and micro consumption two area startresearch, measuring market capacity on the situation of economic developmentand population of Taizhou，describing cigarette market status of Taizhou，and combining sales data and analysis results of Taizhou Tobacco tospeculate cigarette market development trend,to personal factors, andenvironment factors, and economic factors, and brand factors and purchasedelements for different side, summary random sample of data, summary outliteracy, and economic income, and Cigarette consumption type, on cigaretteconsumption acts of effect, from cigarette consumption groups firstmentioned visibility, and purchased uses, and purchased causes, area findconsumer consumption acts of differences, and around tobacco industry latestof policy oriented, and work thought and development trend, made includinginvoicing operating management, and brand (class) management, and networkconstruction, conform to consumption features, adaptation market, meetconsumption, promote enterprise constantly development of decision-makingrecommended, from retail customer classification management, and cigaretteneeds forecast, and cigarette precision put, and Cigarette social structureof inventory management, category management, retail construction servicesperspective of carrying out detailed research and practice, to enhance therelevance and effectiveness of marketing measures.