Marketing Strategy Of Purple County Manor Project

At present, the real estate market is very competitive with the national macroeconomicregulation and control policy frequently issued. Affected by the policy and the global economy,China’s real estate market fell into the trough step by step from the end of2008and continuouslyimproved until the second half of2012. As the small and medium-sized real estate enterprise,how to improve its product’s influence has become an important subject for its own research,while designing the marketing strategy of project is an important means to promote its influenceand enhance the product sales. It is generally believed that in the following few years, the realestate industry will face a new round of reshuffle, and the brutal shake-out principle will makethe small and medium-sized real estate enterprises eliminated. But small ship is easily turnedaround, the strategic adjustment of a small business is much more flexible than that of the largeenterprises, the reason of which is that a small enterprise can use its own resources to highlightthe advantages of projects and continuously improve the business strategy and project marketingstrategy according to the market and company with the crises changed into the opportunities forbreaking through the close siege.Under the guidance of marketing theory, this paper discusses the current situation andfuture developmental direction of Hefei villa market, around which the project of Purple CountyManor is analyzed from its advantages and disadvantages. The theory is mixed with the practice,and also the theory is comprehended in practice. Through the comparative analysis, targetcustomer groups of the project of Purple County Manor can be much more clearly locked forproviding an implementation strategy scheme for marketing and promoting the project.