Location Of The Marketing Strategy Of Yunnan Copper

Thesis mainly on yunnan copper co., LTD marketing strategy are analyzed. In a cloud ofcopper shares work, products sales is the key. It is both products can successfully achieve salesand money can be the key link of safety cage, and related to the profit objective company. Fornow, due to the rising cost of production and raw material supply tension, the copper marketcompetition has been rising from the quality of the products and categories of competition for theproduct marketing strategy in the competition. Enterprise only with the help of the businessmarketing tool, through the suitable for their own characteristics and formulate a set of objectiveand actual market competition strategy, to guide enterprises in the market competitive advantage.yunnan copper co., LTD production management present situation and the development goals,predominantly qualitative analysis research methods, from the analysis of cloud in the marketingenvironment of copper co. LTD., by using porter’s five competitiveness model and SWOTanalysis model to the enterprise macro and micro environment analysis, market segmentationtheory and the4p marketing theory as theoretical basis, the yunnan copper co., LTD’s marketingobjectives and the implementation of the marketing strategy for research.According to the marketsegmentation theory, an operator and the industry characteristics of the copper smeltingprocessing industry, yunnan copper co., LTD will customer market subdivided into threecategories, respectively is trader type customer, processors customers, terminal types.According to the consumer market and market segmentation, and the analysis of marketsegments, from their own actual conditions yunan copper co. LTD., option traders type as thetarget market customers and processors customers. According to different target market,yunancopper co., LTD implementation of differentiated marketing strategy, through different marketingcombination strategy, the promotion of the competitiveness of the company in the market. Whilecloud copper corporation depends on the customer credit risk control system, risk control, KPI,standard contracts and futures hedging is to control the risk of operating risk. The innovation of the paper is put forward by the target market decided to company profitlevel of different factors to collect and analyze, according to the proportion of different elementsin the corporate profit margins and make full value calculation model, with different variables inthe model after the change, on the impact of corporate profits will be as the company’sdecision-making, make the company management and decision making can be objectivelyquantitative, reduce the decision error probability. Value at the same time, in the model data asobject, find out the different market segments to the elements of a high contribution to thecompany’s profits, will these elements as the main object of work, to dig deeper into the elementsof profit potential, to enhance the company’s comprehensive competitiveness, formulate marketingstrategy with the characteristic of clouds copper co.